We.The Anti-Drug Online Campaign| FCB New York

A very interesting brief. Overwhelmed parents dealing with teen substance abuse.
We used the proverb of It takes a village to raise a child and developed the concept It takes a community to raise a teen and created the We.The Anti-Drug website. A place where a community shares their insight and where parents can learn from each other in raising their teens. We traveled all over the US to see how people are working together to build stronger communities in their fight against teen substance abuse and to capture stories and insights. These videos are a window into how communities and individuals across America prevent, intervene and cope. From school councilors, football coaches, police officers, social workers and parents.

Winner AICP 2012 rewards "Harlem Elvis"
Grant winner and featured on Madonna's #artforfreedom