Mercedes-Benz Connected Content
Razorfish New York

In January of 2016 I became the creative lead on all things Mercedes-Benz in North America. I helped establish a content studio where we created connected content across all the digital platforms.

Here is a sample of some of the work.

 

C Class Coupe vs Devon Supertramp

We partnered with Devin Supertramp to create a race between the new C-Class Coupe, a parkour athlete
and a RC Car. Over 2 million views and counting.

 

The S-Class Cabriolet & Palmaz Vineyard

A winery using thermonuclear NASA-developed
technology and the new S-Class meet up.

 

We discovered the Palmaz vineyards through extensive research and realized it's a perfect pairing with the 2017 Mercedes S-Class Cabriolet. We shot a series of videos and captured imagery to document this intersection of innovation and art.

 

Connected Content across Social Channels


The Mercedes-Benz PGA Throwdown

Rickie Fowler and Anthony Anderson square off
in a put-put golf match with Bill Macatee and
Davis Love III calling the action.

 

The opportunity came to us with less than a week’s notice, and we had less than an hour of access to our talent access on the day of the shoot. We had to write, shoot and edit this short film in the span of 48 hours.

 

Results

Facebook: 1,355,522 people reached | Over million views | 3K LIKESYouTube: 3,032 views