Gilt Berlin Cameron New York

Gilt is an online shopping website based in the United States. The Gilt Groupe was founded in 2007 and has over 6 million members. It is a luxury fashion brand built on a "flash sale" model that gives members exclusive access to high-end designer items at a considerable discount. New sales start every day at noon on, and members have to act quickly before the limited pieces sell out. Gilt challenged us to create a fun, memorable campaign that would increase awareness of the brand and drive (free) membership and sales.

This is their new 360 brand campaign that I worked on with my partner Kim Devall directed by Chris Sweeney.

The Campaign launched on Instagram which was a first.

We created a special sale around the clothing in The Chase

The Chase continued in banners at noon everyday.