Roald van Wyk is the Co-Creative lead at Razorfish New York, where he oversees creative work for several of the agency’s East Region clients, including Mercedes-Benz, Trojan, Clinique and Hellman’s.
He has over 20 years of global experience in advertising and digital marketing, creating cross-cultural integrated campaigns for brands like Heineken, Nokia, Audi, HSBC, Levi’s, adidas, Cartier - among others.
He started his career in Johannesburg and went on to hold creative positions in Amsterdam, Singapore, Tokyo, Oslo and New York. Before joining Razorfish he served as CMO of Tone, a mobile technology start-up that connected remote communities with mobile data. This involved working closely with the US State Department, NGO’s, brands and mobile carriers around the world to develop sustainable mobile data access around the world.
His scope of expertise includes global 360 campaigns, branded content, integrated strategy, mobile platforms, cross cultural partnerships, photography and design. He most recently helped established the Connected Content Studio for the SapientRazorfish New York office.